SBC Summit Americas will explore how affiliates can adapt to Latin America’s rapidly evolving gaming landscape through its dedicated Latin America Marketing & Affiliates conference track, taking place on Thursday, June 11, at the Broward County Convention Center.
As operators across the region place increasing importance on retention, localization, and long-term player value, the conference track will examine how affiliates are evolving their acquisition strategies, content formats, and commercial partnerships to remain competitive in an increasingly mature market.
The track forms part of SBC Summit Americas’ six-stage conference agenda, covering sports betting and casino, affiliation, leadership, player protection, payments and technology, and regulation, with each stage alternating between North and Latin America throughout the two-day event.
“Latin America continues to present huge opportunities for affiliates, but success in the region is becoming far more sophisticated,” said Rasmus Sojmark, Founder and CEO of SBC.
“Operators are no longer simply looking for traffic at scale. They want partners that understand local audiences, can create trusted and engaging content, and ultimately contribute to long-term player value. This track will give delegates practical insight into how those expectations are reshaping affiliate marketing across the region.”
One of the key sessions, Affiliate Leaders 2026: Strategies for the Next Wave of Growth, will examine how affiliates are adapting as Latin America’s gaming market moves beyond explosive growth and enters a more strategically mature phase.
Panellists Florencia Brancato (Chief Strategy Officer at Azar Latino) and Pablo Espuela (Head of Corporate Development at BETANDEAL) will discuss how acquisition strategies, operator expectations, and market priorities are shifting across the region, while also identifying which markets offer the strongest long-term opportunities.
The session Emerging Channels and Formats: Diversifying Your Output will then focus on how affiliates are leveraging more immersive and mobile-first content formats to engage a new generation of players.
Cristian Barbosa (COO & Co-Founder at InsightPlay.ai), Matheus Estrella (Head of Latam at Z2A Digital), Miguel Gonzalez (Commercial Director at Byads), Christopher Guzman (Head of Affiliates at Logrand), and Alex Junior (Head of Business & Brand at TREVO Influencia) will explore formats such as live streaming, short-form video, and niche content as powerful tools to build stronger trust and engagement with audiences.
The conference track will also examine the evolving relationship between operators and affiliates in Latin America through the panel The Operator / Affiliate Partnership Imperative: From Acquisition Volume to Player Value.
During the discussion, Christopher Guzman (Logrand), André Machado (CCO at Clever Advertising), and Felipe Maturana (Media & Sponsorship at Jugabet) will analyze how the industry is moving beyond CPA-driven acquisition strategies toward partnerships focused on retention, localization, and long-term player value.
Alongside the educational and strategic content, SBC Summit Americas will provide affiliates, operators, and marketing teams with multiple networking opportunities designed to encourage new partnerships and regional collaboration. Delegates will be able to connect through meetings, social events, and exhibition floor discussions throughout the summit.
For affiliates looking to strengthen relationships with operators, SBC Connections formats such as The Briefings will offer a more focused networking experience. These themed breakfast and lunch discussions will cover topics including affiliate marketing, AdTech, player acquisition, and CRM, helping attendees connect with professionals who share similar commercial priorities.
Want to attend SBC Summit Americas?
Operators and affiliates can apply for a complimentary VIP Pass, which includes full access to conference sessions, the exhibition floor, and premium networking opportunities.All other attendees can choose from a range of ticket options tailored to different goals and budgets, from expo-only access to full VIP experiences.
