The agreement will see a selection of BetGames’ live casino titles added to bet365’s offering, with a particular focus on the provider’s live roulette tables.
BetGames is set to strengthen its presence in the UK market after entering into an agreement with bet365, one of the major international gaming operators. The partnership will bring a selection of BetGames’ live casino portfolio to bet365’s offering.
The initial rollout will include a selection of titles, with a particular focus on BetGames’ live roulette tables. The content combines the traditional appeal of casino games with real-time interaction for players.
Partnership Supports Growth Across Regulated Markets
The collaboration forms part of BetGames’ wider commercial strategy to accelerate growth across regulated markets in 2026, while continuing to strengthen its position in the competitive UK market.
Through the partnership, BetGames’ content will become available to bet365’s broad player base, expanding the provider’s reach in one of Europe’s key iGaming markets.
The agreement will also complement bet365’s existing casino offering with titles designed to provide new player experiences and help connect sports betting audiences with casino content.
BetGames Plans Further Content Rollout
Denis Siz, Account Team Manager at BetGames, described the agreement as an important milestone for the company and highlighted bet365’s position within the global gaming industry.
He said BetGames expects its content to resonate with bet365 players and indicated that the partnership could expand to include additional titles over the coming months.
A bet365 spokesperson, meanwhile, highlighted the operator’s focus on providing customers with content from a range of suppliers and said BetGames’ portfolio could bring new experiences to its players.
The partnership expands the distribution of BetGames’ content in the UK and adds another international operator collaboration to the company’s growth strategy across regulated markets.
