The agreement will bring PopOK Gaming’s game portfolio to Bitville Gaming’s operator network, with a particular focus on growth opportunities in South Africa and other African markets.
PopOK Gaming and Bitville Gaming have entered into a commercial partnership to expand the distribution of casino content across Africa, combining PopOK Gaming’s game portfolio with Bitville Gaming’s technology infrastructure and established industry network in the region.
Under the agreement, Bitville Gaming will integrate PopOK Gaming’s games into its platform, giving the provider access to a broader network of operators and players.
Bitville Gaming operates in the B2B fixed-odds betting sector, providing solutions for the lottery, gaming and gambling industries. Its regional presence and relationships with operators are key elements of the partnership.
South Africa among the partnership’s priorities
Davit Muradyan, Business Development Executive at PopOK Gaming, highlighted the potential of the collaboration and Bitville Gaming’s experience in the African market.
“We’re very excited to partner with Bitville Gaming and see significant potential in what we can achieve together across Africa,” Muradyan said. He added that combining Bitville Gaming’s market reach with PopOK Gaming’s portfolio could create new distribution opportunities and support long-term growth.
Bavukile Mpama, Head of Commercial & Casino at Bitville Gaming, said the company aims to expand its presence across Africa, with a strong focus on the South African market.
Mpama also highlighted PopOK Gaming’s game portfolio and the opportunity to make its content available to more players across the region.
Complementary products and technology
PopOK Gaming develops casino content for online operators, including slots, live casino and instant games. Its portfolio combines in-house development, game features and visual design aimed at meeting operators’ needs.
Bitville Gaming, meanwhile, operates a scalable gaming engine for retail and online lottery betting. According to the company, its solutions provide access to real-state lotteries, with more than 36,900 draws per month across over 70 countries. Its offering also includes a Betradar-certified Numbers Betting solution featuring a customisable interface and wallet-to-wallet integration.
The partnership brings together casino content and distribution capabilities as both companies seek to expand their reach across Africa. Its development will depend on the integration of the games and the commercial opportunities generated with operators in the region.
