Brunchtime and Drivetime draws expand supplier’s African footprint
SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has launched two new 49’s draws with Hollywoodbets, further strengthening its longstanding partnership with the South African operator.
The latest agreement enables Hollywoodbets to enhance its live Numbers proposition, offering players across Africa additional daily opportunities to engage with the popular fixed-odds product.
The new Brunchtime and Drivetime draws will take place at 11:49am and 4:49pm (BST) in the UK —12:49pm and 5:49pm (SAST) in South Africa— with all draws delivered from SIS’ UK studios as a fully managed, end-to-end, high-integrity solution.
The expanded portfolio complements SIS 39’s and Fast 15’s live draws, which were launched with Hollywoodbets last year and have continued to drive strong player engagement and improved margins for the operator.
Designed to keep bettors engaged, Fast 15’s follows a simple yet entertaining format, delivering high-frequency live draws with attractive odds. Meanwhile, 39’s —a more recent addition to the portfolio— provides operators with live draws every three minutes, acting as an effective filler during quieter betting periods while offering players more frequent betting and winning opportunities.
Joe Andrews, Head of Sales across Africa at SIS, said:
“Our latest collaboration with Hollywoodbets will play a crucial role in further raising the profile of Brunchtime and Drivetime draws across Africa, while strengthening our leading live Numbers position on the continent.
“Alongside the continued success of Fast 15’s and 39’s, we are confident that the evolution of our 49’s product will strongly resonate with players as a dynamic and compelling alternative.”
Wayde Dorkin, Head of Product at Hollywoodbets, added:
“We are constantly looking to evolve our product offering and deliver compelling, entertaining betting experiences to our customers. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly strengthens our Numbers portfolio.
“The entire SIS live Numbers offering has demonstrated its ability to engage our players across Africa, and we are confident the expanded product will continue to drive growth and customer engagement.”
