The partnership brings BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series into OpenBet’s Trading System, making the content available to operators across regulated markets worldwide.
BETER, a provider of live streams, real-time data and odds for esports and sports, has entered into a new partnership with OpenBet, a supplier of betting and gaming technology. Under the agreement, OpenBet has integrated BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series into its Trading System.
OpenBet’s platform combines multi-supplier content aggregation with operator-controlled trading and risk management tools, providing a single environment designed to support operators across regulated markets worldwide.
Through the integration, OpenBet customers can access BETER’s content through a single technical connection, without requiring additional development work. The Trading System also provides pricing and margin management tools, a trader interface, and real-time risk and exposure management capabilities, all under the operator’s control.
For BETER, the partnership further expands the reach of its fast-paced betting content among tier-one operators and aggregators across international markets.
The company provides 24/7 live streaming, real-time data and odds for more than 740,000 fast-paced esports and sports events annually. Its offering includes up to 50 markets per event, while the company reports an average operator margin of more than 8%.
BETER’s esports portfolio includes ESportsBattle tournaments covering eFootball, eBasketball, eHockey and eTennis. Its sports offering includes the Setka Cup table tennis series and the BSKT Cup basketball league.
The company also highlights its focus on fairness and transparency across its content portfolio, supported by collaborations with organisations including ESIC and IBIA.
Gal Ehrlich, CEO of BETER, welcomed the partnership with OpenBet and highlighted the opportunity to extend the company’s fast-paced content to a broader international customer base.
“Through this partnership, OpenBet clients worldwide can now access our exclusive fast-paced content, which is proven to engage players and deliver strong value for operators.”
Glen Saville, Chief Services Officer at OpenBet, said the Trading System is designed to give operators access to specialised content while reducing the technical complexity traditionally associated with multiple integrations.
Saville added that BETER’s exclusive esports and sports products represent the type of differentiated, high-quality content sought by OpenBet’s customers, while the integration supports the company’s focus on delivering engaging and safe betting experiences to players worldwide.
