Sportradar AG (NASDAQ: SRAD) today announced a multi year agreement with NBC Sports Regional Sports Networks to enhance the NBA viewing experience through real time, cutting edge broadcast solutions that elevate live game coverage.
NBC Sports Regional Sports Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025 26 and 2026 27 NBA seasons. The agreement supports hundreds of NBA telecasts across NBC Sports’s regional networks, delivering more dynamic coverage to fans in multiple NBA markets nationwide.
At the center of the partnership is GameFrame, which uses AI to transform live NBA player tracking data into on air graphics, animated replays, shot charts and customized digital assets. GameFrame enhances in game analysis and storytelling by helping on air talent explain plays, positioning and outcomes as the action unfolds.
“This agreement builds upon our long standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage,” said Brian Josephs, Vice President, The Americas, Sportradar. “As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver data driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.”
“Enhancing the viewing experience is essential to our NBA coverage across regional sports networks,” said Jon Slobotkin, Senior Vice President, Content and Live Programming, NBC Sports Regional Sports Networks. “Sportradar’s GameFrame offers a new way to add data driven insights directly into live coverage, delivering visually compelling storytelling that resonates with today’s fans.”
