Playson, the established digital entertainment supplier, continues to strengthen its footprint in regulated markets after announcing a new content partnership with challenger operator Midnite, expanding its reach among mobile-first audiences across the UK and Ireland.
Founded in 2018 as a sports-led platform, Midnite has rapidly positioned itself as one of the most dynamic emerging operators in both markets. Through this collaboration, the operator has enhanced its growing casino offering by integrating Playson’s portfolio via Light & Wonder’s aggregation platform.
In the initial rollout, Midnite players now have access to a selection of Playson’s top-performing titles, including Coin Strike 2: Hold and Win, 3x Catch and Energy Coins: Hold and Win, games widely recognised for their engaging mechanics, strong retention and appeal to modern casino audiences. Additional releases are set to follow in the coming months.
The partnership is already live across the UK and Ireland, marking another strategic milestone for Playson as it combines its well-established industry reputation with the agile, disruptive approach of a fast-growing operator like Midnite.
From Playson’s perspective, the collaboration enables the efficient delivery of its most iconic titles to a new player base, while Midnite further strengthens its casino proposition with content aligned to a digital-native, intuitive and player-focused experience.
