Supplier goes live in Colombia with Tier-1 operator, strengthening Latin American expansion strategy
Playson, the accomplished digital entertainment supplier, has officially entered Colombia’s regulated iGaming market after securing full certification from Coljuegos, the national regulator, and launching with leading operator Rush Street Interactive (RSI).
The milestone represents a strategic step in Playson’s Latin American growth roadmap, positioning Colombia as a new regulated jurisdiction within its expanding certified footprint. Going live alongside Rush Street Interactive — a Tier-1 operator with a strong presence across the Americas — reinforces the company’s strategy of growing in partnership with established and trusted operators in key regulated markets.
Colombia is widely regarded as one of the most mature and demanding regulatory environments in LatAm, with strict technical, security and reporting standards. Playson’s successful certification highlights the robustness of its cloud-based infrastructure, designed to ensure low latency, operational stability and a seamless gaming experience for players across the region.
With its portfolio now live in the country, Colombian players gain access to a curated selection of Playson’s top-performing titles, recognised for their engaging mechanics, high-quality visuals and proven results in regulated markets worldwide.
The launch further strengthens Playson’s ongoing commitment to regulated market expansion across Latin America, with Colombia joining a growing list of jurisdictions where the supplier has successfully deployed its technology.
Cristhian Zito, Head of LATAM at Playson, said:
“Entering the Colombian market is an important milestone for Playson, and doing so alongside a Tier-1 operator in the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements.Partnering with RSI allows us to introduce our content with confidence and establish a strong foundation for sustainable growth in the region.”
