The operator strengthens its footprint in Northern Irish football with a multi-competition title sponsorship and a responsible gambling initiative across clubs.
BOYLE Sports has reinforced its commitment to Northern Irish football by signing a three-year agreement as Title Partner of the Northern Ireland Football League (NIFL), expanding its presence across both the men’s and women’s game.
Having served as the league’s Official Betting Partner since December 2025, BOYLE Sports is now extending its partnership to become Title Partner of the BOYLE Sports Premiership, BOYLE Sports Championship, and BOYLE Sports Women’s Premiership, while retaining its existing sponsorship rights, including title sponsorship of the BOYLE Sports Women’s Cup.
The deal represents a major commercial milestone for the NIFL, marking its first partnership valued at more than £1 million, following a record-breaking season in which the league achieved its highest-ever performance in terms of viewership and commercial growth, generating over 100 million digital views last season.
As part of the expanded agreement, BOYLE Sports will significantly increase its visibility across Northern Irish football, with branding featured on club kits, matchday environments, broadcast coverage, scoreboards, player-of-the-match activations, and digital content distributed across league social channels.
In addition, BOYLE Sports will launch a responsible gambling awareness initiative across NIFL clubs, using matchday platforms and digital channels to promote safer gambling practices, encourage informed conversations, and provide support to fans throughout the season.
BOYLE Sports CEO Vlad Kaltenieks highlighted the growing momentum of football in Northern Ireland, noting that the partnership reflects the company’s belief in the strength of the clubs, communities, and supporters driving the sport forward.
He added that becoming Title Partner across the league’s main competitions provides an opportunity to support long-term growth, enhance fan engagement, and strengthen the brand’s connection with the football community.
Northern Ireland Football League CEO Gerard Lawlor also welcomed the agreement, describing it as a landmark commercial moment for the organisation and a reflection of the league’s increasing ambition and commercial strength. He emphasised BOYLE Sports’ ongoing commitment to football in Northern Ireland and the value the partnership will deliver across clubs and competitions.
The announcement comes at a time of strong momentum for the NIFL as it prepares for what is expected to be one of its most high-profile seasons to date.
