Acquire.bet has announced a strategic partnership with E2, the global SaaS provider behind BetQL-powered publisher solutions, aimed at enhancing sports betting and iGaming monetisation across North America and regulated Canadian markets.
Under the agreement, Acquire.bet will act as E2’s exclusive regional partner, combining E2’s advanced deep-linking, sports data and content technology with Acquire.bet’s established monetisation expertise and strong relationships with regulated operators. The partnership is designed to help publishers and media brands convert sports audiences into compliant, high-performing betting and gaming revenue streams.
E2’s technology suite includes state- and sportsbook-specific deep links, intelligent betting widgets and scoreboards, branded sports hubs featuring tips and pre-game analysis, and free-to-play games deployed within a publisher’s own branded environment. These tools integrate seamlessly into editorial and sports content, creating more engaging, conversion-ready user experiences.
Acquire.bet will oversee all commercial monetisation, connecting publishers with regulated sportsbook and iGaming operators and optimising performance through its acquisition and analytics infrastructure. Together, the two companies aim to deliver a scalable, technology-led pathway for publishers and media brands to monetise sports traffic in increasingly competitive regulated markets.
One of the first initiatives to launch from the partnership will be a fully built World Cup Hub, designed to capture the significant surge in North American betting interest surrounding this summer’s tournament. Delivered as a turnkey solution, the hub will offer seamless CMS integration, continuously updated bespoke match and betting content, and built-in monetisation.
Allan Petrilli, Managing Director at Acquire.bet, commented:
“This partnership represents a natural next step in how we support publishers and media companies operating within North America’s regulated landscape. E2 brings proven technology that enhances the connection between sports content and betting opportunities, while Acquire.bet delivers the monetisation expertise, operator relationships and market knowledge required to turn engagement into sustainable revenue. Together, we are strengthening the toolkit available to publishers competing in an extremely crowded market.”
Nigel Frith, Director of Strategy at E2, added:
“Acquire.bet has established a strong reputation as a leader in sports betting and iGaming monetisation across North America. By partnering exclusively with them in the region, we ensure our technology is deployed alongside a team that understands both regulatory complexity and the commercial realities publishers face. This collaboration enables us to bring our SaaS solutions to market in a way that delivers tangible value for media partners and operators alike.”The partnership will initially focus on the U.S. and regulated Canadian markets, with further expansion planned as regulation continues to evolve.
