BETER, the award-winning provider of live streams, live data and odds for esports and sports, has expanded its US footprint into a tenth state after receiving a Vendor Registration License to supply its exclusive content to operators in the Commonwealth of Virginia.
The licence was granted by the Virginia Lottery, the state government agency responsible for regulating land-based casinos and online sports betting in Virginia.
The approval allows BETER to supply Virginia operators with live data and live streams from its Setka Cup table tennis and ESportsBattle tournaments for the first time. Both products are already available to local bettors through bet365, BETER’s long-standing operator partner.
Virginia becomes the tenth US state where BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois and Kentucky.
BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. Its offering includes up to 50 markets per event and helps operators achieve an average margin of 7.5%+.
Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.
All of BETER’s exclusive content is supported by its Integrity team, which ensures strict adherence to fair-play standards through 24/7 monitoring and close collaboration with key sports integrity organisations, including IBIA and ESIC, as well as sports federations.
Gal Ehrlich, CEO at BETER, said:
“Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth US state gives BETER a regulated footprint that very few fast-betting content providers can match.”
Ehrlich added that bettors across the US are increasingly turning their attention towards short-form, always-on content, with this shift showing no signs of slowing.
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Every US state sets its own rules, documentation standards and timelines, and meeting them takes sustained, detailed work. Securing a Vendor Registration License in Virginia is the result of that work, and of a compliance culture that treats full alignment with each regulatory framework as the starting point rather than the finish line.”
The company considers the US to be the single most strategically important market in its global plans. With ten states now approved, BETER continues to progress applications across additional jurisdictions and expects to further expand its regulated footprint in the months ahead.
