Gaming1 becomes the first operator to introduce Imagine Live’s live casino portfolio in both regulated markets.
Imagine Live, a live casino provider, has partnered with Gaming1 to introduce its portfolio of games in Belgium and the Netherlands, marking its first operator collaboration in both markets.
The agreement covers the integration of Imagine Live’s content into Gaming1 Group’s offering in the two countries, in accordance with the regulatory requirements applicable in each jurisdiction.
Gaming1’s technological expertise and understanding of local regulatory frameworks will play a central role in the collaboration. Both companies will work together to roll out the portfolio in line with each market’s requirements, with regulatory compliance and player protection remaining key priorities.
The planned rollout includes live dealer games and game show formats. The scope and timing of deployment will be determined separately for each market, taking into account the relevant regulatory requirements.
Imagine Live develops and produces its content at its own studios in Armenia, Romania and Spain, where it currently operates more than 200 tables. Since launching in 2022, the company has expanded its portfolio to include 19 game types.
Belgium and the Netherlands represent the latest additions to Imagine Live’s European expansion. Securing Gaming1 as its first operator partner in both countries provides an important starting point as the company seeks to establish further relationships with licensed operators across the region.
Nadiya Attard, Chief Commercial Officer at Imagine Live, commented:
“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.
“We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets, and we look forward to building a strong partnership together.”
Charlène Renier, Public Relations and External Communication Manager at Gaming1, added:
“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.
“In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”
