1xBet: “We not only collaborate with established stars but also with those who aspire to reach the pinnacle of sports”
October 19, 2023
The global betting house 1xBet 1xBet shares its vision regarding sponsorships, the most interesting contracts, and how they enhance player loyalty.
Tell us about 1xBet’s sponsorships
1xBet maintains fruitful partnerships with many globally leading clubs, leagues, and organizations, as well as with various recognized athletes. The company’s list of official partners includes famous sports brands and organizations such as FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A, the Confederation of African Football, among others.
All partnerships are highly significant to us and contribute to raising brand recognition worldwide. For example, everyone knows that Brazil loves football, but at the same time, Brazilians are authentic fans of mixed martial arts! That’s why our ambassadors in Brazil are outstanding athletes in these disciplines: Olympic football champion Paulinho and MMA Hall of Famer José Aldo.
What does the company look for when establishing sponsorship contracts?
First and foremost, common values: the desire to be the best, to lead, and to be honest with the fans. We collaborate not only with established stars but also with those who are just aspiring to reach sporting heights. In this regard, 1xBet resembles its players, as it also tries to predict the development of the situation and determine who can become the winner in the near future.
José Aldo is a perfect example of resilience and true sportsmanship. He became a legendary MMA champion but challenged himself and decided to try his luck in boxing. Moreover, José is open to communicating with fans, without whom modern sports cannot be imagined. Recently, this outstanding athlete attended the SiGMA conference in Sao Paulo and talked to people who consider him their hero and role model. These are the people we see as our partners.
Can you tell us about new sponsorship projects?
We highlight 1xBet’s work in Latin America: currently, millions of fans can see our brand’s advertisements in Brazilian Serie A and Serie B matches. Brazilian football has high requirements for betting partners, and we can proudly say that we fully meet them. Another example in Latin America is our work in Chile. Recently, our ads have been present in local La Liga matches. We have also signed many sponsorship contracts in Africa, supporting the development of sports in this region. Wakiso Giants in Uganda, Aqwa United in Nigeria, and Legon Cities FC in Ghana are just a few football clubs that have become official partners of 1xBet. We haven’t forgotten African artists, singers, and musicians either. For example, since 2021, our brand ambassador has been Davido, a famous Nigerian singer and the author of the first African single to top the iTunes charts in the United States.
Tell us more about the partnership with FC Barcelona. Does it apply only to the main men’s football team or also includes other sports teams?
1xBet is the official betting partner of the Catalan club. In addition to the main football team, the partnership includes collaboration with the basketball, handball, futsal teams, as well as the women’s football team. Just like Xavi’s team, these teams claim top status: during the cooperation with the betting house, the female players won the Champions League, the futsal team achieved the same, and the Barça handball team won the EHF Champions League. These results are very important to us since the fan base for these sports is growing every year. Just imagine: in 2022, more than 90,000 fans attended the Women’s Champions League quarter-finals, where FC Barcelona faced Real Madrid! This fantastic number demonstrates the potential of a rapidly advancing direction. The partnership with FC Barcelona has been ongoing for many years, showing that both parties are satisfied with the mutually beneficial cooperation.
When and how does brand recognition turn into customer loyalty and trust?
As quickly as possible: in addition to a good name and an impeccable reputation, the company offers players very favorable conditions, including an initial bonus on the first deposit for sports and casino betting with 1xBet, numerous promotions, and a wide range of betting options for every taste. Our support team works 24/7 and is always ready to help. Player loyalty, convenience, and a sense of security when visiting the gaming platform are our top priorities.
