The award-winning provider of live streaming, real-time data, and odds for esports and sports secures Services Supplier Registration from the Alberta Gaming, Liquor and Cannabis (AGLC), marking its second provincial registration in Canada following its recent registration in Ontario.
BETER, the award-winning provider of live streaming, real-time data, and odds for esports and sports, is continuing to expand its presence in Canada’s regulated gaming market after securing Services Supplier Registration from the Alberta Gaming, Liquor and Cannabis (AGLC).
The registration marks BETER’s second provincial registration in Canada, following its recent approval in Ontario, and allows the company to provide Alberta-licensed operators with access to live streams, real-time data, and odds across its exclusive portfolio of fast-paced esports and sports content.
This portfolio includes ESportsBattle, BETER’s esports eLeagues; Setka Cup, its table tennis series; and BSKT Cup, its basketball league.
Entering Alberta represents another important step in BETER’s wider North American expansion strategy and strengthens the company’s presence in Canada. With registrations now secured in both Ontario and Alberta, BETER is continuing to expand its reach across the country’s regulated gaming market.
The company also holds 10 regulatory approvals across the United States and continues to pursue additional approvals in other states.
BETER exclusively provides 24/7 live streaming, real-time data, and highly accurate odds for more than 740,000 fast-paced events each year, with up to 50 markets available per event and an average operator margin of more than 8%, above the market standard.
Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis. Its sports offering includes the Setka Cup table tennis series and BSKT Cup basketball league.
BETER’s exclusive content is also supported by its dedicated Integrity team, which provides 24/7 monitoring and works closely with leading sports integrity organisations, including IBIA and ESIC, as well as sports federations, to maintain strict fair-play standards across its events.
Gal Ehrlich, CEO of BETER, said:
“Expanding into Alberta is another important step in BETER’s growth across the Canadian market and strengthens our position in North America. Alberta’s regulated market provides new opportunities for operators to access our exclusive products, supported by reliable data, live streams, and odds.
Our success in Alberta demonstrates the continued demand for BETER’s round-the-clock content and reinforces our commitment to building a strong and sustainable presence in Canada.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Securing our Alberta registration reflects BETER’s continued commitment to meeting the highest regulatory and compliance standards in every market we enter.
With registrations now secured in both Ontario and Alberta, we are continuing to expand our presence in North America while maintaining a strong focus on regulatory compliance, sustainable growth, and trusted relationships with our operator partners and stakeholders.
Both registrations were secured in close collaboration with our trusted Toronto-based partner, law firm GME Law, whose team worked closely with regulators to make this expansion possible.”
With its entry into Alberta, BETER continues to strengthen its North American growth strategy, expanding access to its live content, real-time data, and odds for esports and sports among regulated operators.
