The updated free-to-play game introduces new social features that allow fans to compete with friends and family throughout the tournament.

In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has unveiled an enhanced version of its popular free-to-play game Tournament Challenge, specially refreshed for the FIFA World Cup 2026.

Developed in collaboration with bet365 as part of its free-to-play portfolio, Tournament Challenge is designed to capture the excitement, competition, and unpredictability of international tournament football, offering fans a new way to engage with every stage of the competition.

Accessible through the Free Games section within the Soccer category, as well as through dedicated promotional banners across the bet365 website and mobile app, Tournament Challenge allows players to predict match outcomes (win, lose, or draw) throughout both the Group Stage Match Days and Knockout Rounds.

Players allocate a virtual 10-point stake to each prediction, earning points based on the odds associated with their selected outcomes. To add an extra layer of strategy, participants can choose one prediction per round on which to double their points. Match Days and Knockout Rounds are released progressively throughout the tournament to encourage ongoing engagement.

A key addition for the 2026 edition is the introduction of “Your Leagues”, a feature that enables players to create and join private leagues with friends and family using simple league codes. This enhancement adds a new social and competitive dimension to the experience, allowing participants to compare predictions and track performance within their own groups.

Alongside the launch of Your Leagues, Tournament Challenge has been upgraded with a variety of user-focused improvements. Additional updates are also planned throughout the tournament to keep fans engaged from the opening match to the final whistle of the championship.

Ahmed Baker, Chief Commercial Officer at Incentive Games, commented:

“The World Cup is one of the biggest sporting events on the planet, and Tournament Challenge is designed to bring fans even closer to the action. We wanted to create an experience that is competitive, social, and easy to enjoy throughout the tournament. The addition of ‘Your Leagues’ introduces a completely new dimension this year, giving players the opportunity to compete directly with friends and share the excitement together. We are incredibly proud to continue working alongside the fantastic team at bet365 to bring this experience to life.”

Rhead Hilton, Software Product Development Manager at bet365, added:

“With the World Cup bringing together fans from around the world, Tournament Challenge offers bet365 customers a valuable opportunity to engage even more deeply with the tournament. We are delighted to provide a free-to-play experience that is simple, engaging, and built around competition. The ‘Your Leagues’ feature adds a social element that allows players to challenge one another directly and compare predictions. We are also proud to continue our partnership with Incentive Games and deliver another strong product for our customers.”

Tournament Challenge is available to players across key global markets, including dedicated localized versions for Brazil, Spain, Italy, and Greece.