Playtech has further expanded its North American footprint by officially entering Alberta’s newly regulated iGaming market, supporting a strong portfolio of licensed operators from day one and reinforcing its commitment to regulated growth and innovation across the region.
As part of the launch, operators will gain access to Playtech’s acclaimed online casino and live casino portfolio, featuring high-performing titles such as Adventures Beyond Wonderland, Mega Fire Blaze™ Roulette, and the popular Oink Oink Oink™, all of which have already proven highly successful across regulated North American markets.
Leveraging its extensive experience supporting operators in mature jurisdictions, Playtech aims to provide a solid foundation for the long-term growth of Alberta’s online gaming market by delivering premium content, cutting-edge technology, and engaging player experiences.
Shimon Akad, Chief Operating Officer at Playtech, highlighted the significance of the company’s latest expansion:
“Entering Alberta’s regulated online gaming market from day one marks another important milestone in Playtech’s North American growth strategy. We are delighted to support our partners with some of our best-performing content and remain committed to working closely with them as the market develops, helping them deliver engaging player experiences and long-term success.”
The launch coincides with Alberta’s official regulated market opening under the framework established by the iGaming Alberta Act and supported by the regulations of the Alberta Gaming, Liquor and Cannabis Commission (AGLC).
Playtech also emphasized the importance of robust regulation and responsible gaming measures in creating a sustainable market. Charmaine Hogan, Playtech’s Head of Government Relations, commented:
“Alberta has established a strong regulatory foundation for its online gaming market, and the implementation of a centralized self-exclusion system is a particularly important step forward for player protection. Well-designed regulation, combined with meaningful responsible gaming tools, is essential to creating a thriving regulated market while helping channel players away from unlicensed operators.”
This latest expansion builds on Playtech’s existing presence in Canada, where the company has been active since the launch of Ontario’s regulated online gaming market in 2022, further strengthening its position as one of North America’s leading technology providers for the online gaming industry.
