The strategic partnership will enhance one of the gaming industry’s leading events for affiliates, performance marketers and customer acquisition professionals.
SBC has announced a strategic partnership with Conversion Conf ahead of Affiliate Leaders Summit 2026, reinforcing its commitment to delivering one of the world’s premier events for the global affiliate and performance marketing community.
Taking place from 29 September to 1 October 2026 at the Feira Internacional de Lisboa (FIL) and MEO Arena, the event will bring together more than 10,000 affiliates, media buyers, operator acquisition teams, digital marketers, technology providers, and industry professionals, creating a dedicated environment for networking, education, and business growth.
Through this collaboration, SBC will combine its expertise in organizing world-class industry events with Conversion Conf’s extensive international affiliate network and community-building experience. Together, both organizations aim to expand the event’s global reach, enrich its conference agenda, and create even more opportunities for meaningful connections across the affiliate ecosystem.
Rasmus Sojmark, CEO and Founder of SBC, emphasized the value of the partnership:
“The affiliate and performance marketing sector has evolved significantly over recent years, creating the need for an event specifically designed around the priorities of this community. Affiliate Leaders Summit was created to meet that need, and partnering with Conversion Conf is a natural next step in delivering an even stronger experience for everyone involved.”
Lana Rossi, CEO of Conversion Conf, also welcomed the collaboration, highlighting the shared vision between both organizations.
“We’ve always admired what SBC has built across the industry. Being part of the continued growth of Affiliate Leaders Summit is incredibly exciting because it brings together the community we’re most passionate about. We look forward to working closely with the SBC team to create even greater value for attendees.”
While maintaining its dedicated focus on affiliate and performance marketing, Affiliate Leaders Summit will take place alongside SBC Summit 2026, which is expected to welcome more than 40,000 gaming industry professionals from around the world.
Attendees will also enjoy access to some of the event’s flagship experiences, including keynote sessions on the Super Stage featuring Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder and CEO Jason Robins, as well as the official closing celebration, INFINITY Lisbon, headlined by Grammy Award-winning DJ Tiësto.
With this partnership, SBC further strengthens Affiliate Leaders Summit’s position as a must-attend event for affiliates, digital marketers, operators, and technology providers seeking to drive innovation, collaboration, and long-term business growth across the global gaming industry.
