The company will bring its “Ready. Set. Grow!” campaign to Rome from November 3 to 5, focusing on expansion opportunities for 2027, market intelligence, and the role of artificial intelligence.
SOFTSWISS will take part in SiGMA World 2026, taking place in Rome, Italy, from November 3 to 5, to discuss growth and expansion strategies for iGaming operators preparing for 2027. The company will bring its “Ready. Set. Grow!” campaign to the event, focusing on helping businesses assess opportunities and plan their next steps across different markets.
Against a backdrop of regulatory changes, increasing competition, and shifts in player behaviour, identifying the right markets requires up-to-date information and a close assessment of local conditions. According to the 2027 iGaming Trends Report by SOFTSWISS, these factors play a key role in determining market potential and supporting informed expansion decisions.
During the event, visitors will be able to collect the report and discuss its findings with SOFTSWISS experts. Conversations will also explore how the company’s solutions, including the Game Aggregator, Casino Platform, Sportsbook, and Prediction Markets, can support operators’ growth objectives.
Artificial Intelligence and Cross-Border Expansion
Growth strategies will also feature on the SiGMA World main stage. Valentina Bagniya, CMO at SOFTSWISS, will join the panel “AI vs. Complexity: Can Tech Simplify Cross-Border Growth?” alongside Felipe Pastenes, CEO at Miela; Demos Katsis, Deputy Mayor of Limassol, Cyprus; and Olga Finkel, Co-Founder and Partner at WH Partners.
The discussion will examine how artificial intelligence can help businesses assess new jurisdictions by analysing regulation, player behaviour, competition, and operational requirements. Speakers will also consider where technology can simplify international expansion planning and where local market expertise remains essential.
Bagniya noted that the event provides an opportunity for operators to compare expectations with market data before finalising their plans and budgets for 2027. Beyond identifying attractive markets, she said, businesses need to determine whether those markets are the right fit for their specific business models.
Networking and Competition at the SiGMA Grand Prix
The “Ready. Set. Grow!” campaign will also extend to networking activities through the SiGMA Grand Prix by SOFTSWISS, a karting tournament taking place at Fiera Roma throughout the three-day event. SOFTSWISS will introduce its own award category and a special prize in addition to those offered by SiGMA.
Industry professionals interested in exploring SOFTSWISS solutions, collecting the latest trends report, and discussing their growth strategies can meet the company’s team at stand H4-4029 during SiGMA World 2026.
