Leading sportsbook platform Altenar will take part in SiGMA South America in São Paulo, where the company will raise a key industry question: why are so many operators still not placing sportsbooks at the centre of their strategy?
As Brazil’s iGaming market continues to experience rapid growth, many operators remain heavily focused on casino products. However, global leaders are increasingly shifting their attention toward sports betting as a driver of sustainable growth.
The rationale is clear. Sportsbooks deliver deeper engagement and stronger long-term retention.
The numbers reinforce this shift. By the end of 2025, Brazil’s licensed betting sector generated R$37 billion in GGR, equivalent to approximately $7.5 billion USD, marking the first full year of a regulated online market.
In this context, treating a sportsbook as a secondary product is no longer a conservative approach, but rather a missed commercial opportunity.
This topic will be addressed by Dinos Stranomitis, Co-Founder and COO of Altenar, during the panel “The Undefined Value of Sports Betting in Brazil,” where he will explore the real value of sports betting within the Brazilian ecosystem.
According to Altenar, the next generation of market leaders will be those who scale beyond casino by embracing more balanced, data-driven models where sportsbooks play a central role. The company’s ongoing expansion in São Paulo reflects this strategic direction.
Luana Monje, Sales Executive at Altenar Brazil, commented: “The sports betting market is evolving faster than many operators are willing to admit. Those who act now on sportsbooks will lead in retention and lifetime value. The real risk is waiting too long to take it seriously.”
The Altenar team will be available at SiGMA South America in São Paulo, stand J176, from April 6–9, to share further insights into its strategy and regional approach.
