During BiS SiGMA South America 2026, held in São Paulo, Carlos Cardama, co-founder of the event, shared insights into the current landscape and future potential of the Brazilian market, emphasizing its strong appeal for both local and international operators.
In the interview, Cardama pointed out that one of the most exciting aspects of Brazil is the versatility of its players. He noted that Brazilian users are highly adaptable, engaging comfortably with a wide range of gaming formats, from casino to sports betting, creating a highly attractive environment for entrepreneurs and businesses.
He also highlighted the strong business-driven nature of the event, explaining that BiS SiGMA South America has become a key meeting point for companies looking to establish partnerships and close deals. “People come here to do business, not just to attend. You can feel the energy in the air, and it’s very positive,” he said.
Cardama further emphasized the importance of networking opportunities at the event, describing it as a must-attend gathering for stakeholders across the Latin American iGaming ecosystem.
When discussing Brazil’s role in the global industry, he made it clear that the country stands out as one of the most promising markets worldwide. Its scale, regulatory momentum, and growth potential make it a strategic destination for companies looking to expand.
“There is a bright future here. Brazil offers a broad perspective and real opportunities for growth. Those who come here work and generate business,” he concluded.
Enjoy the full interview here:
