As competition for players across North America continues to intensify, the SBC Summit Americas will showcase forward-thinking strategies through its dedicated North America Marketing & Affiliates track.
Taking place on Wednesday, June 10, the programme will bring together leading marketing voices across five panels to explore how brands are refining acquisition strategies, improving conversion, and building more sustainable player lifecycles.
Delegates will gain insights into leveraging AI to drive deeper engagement, navigating evolving advertising regulations, unlocking emerging acquisition channels such as TikTok, and building brands that prioritise retention.
Rasmus Sojmark, CEO and Founder of SBC, said: “Affiliates today are navigating more channels, platforms, and partnership models than ever before. From social media and content to AI and martech, the landscape is becoming increasingly complex. This track is designed to cut through that complexity and provide clarity on what truly drives growth.”
From traffic drivers to full-scale brands
The track will open with the panel Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value, focusing on how affiliates are evolving into fully-fledged marketing brands.
Industry leaders including Brian Christopher, Stuart Simms, Manuel Stan, and Zaire Williams will discuss how they are building loyal audiences through stronger brand identities, personalised content strategies, and deeper engagement.
Content and emerging channels drive growth
The panel Beyond the Link: Redefining Affiliate Growth Through Emerging Channels will examine how affiliates are transforming into content-led brands and community builders.
Featuring James White, Caleb Dykema, Jon Bowden, and Bryan Bennett, the session will explore how platforms such as TikTok, YouTube Shorts, podcasts, and live streaming are reshaping acquisition and enabling long-term sustainability.
AI and martech reshape the player journey
The session AI, Martech & the Player Journey: Redefining Engagement will explore how AI and machine learning are transforming player interactions.
Experts including Vasilii Gamov, Jeremy Groves, Dan Morrison, and Adrianna Samuels will discuss how AI-driven tools and next-generation martech are helping operators optimise budgets, enhance player experiences, and drive long-term loyalty.
A must-attend industry event
The SBC Summit Americas will take place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, bringing together 10,000 delegates focused on the US and Latin American betting and gaming markets.
Across five stages and two breakout rooms, attendees will gain insights into leadership, sports betting and casino, payments and technology, regulation and compliance, and player protection, featuring some of the most influential voices in the industry.
