Wednesday, July 8 2026

Gaming Corps expands partnership with Entain to strengthen growth across regulated markets

Gaming Corps, the Sweden-based publicly listed game development company, has expanded its strategic partnership with Entain, one of the world’s largest sports betting and gaming groups. The latest phase strengthens a relationship that began in 2022 and broadens the studio’s presence across several of Entain’s leading brands.

Canada has become a key focus of the expanded agreement. Gaming Corps first launched with Entain’s joint venture, BetMGM Ontario, in December 2025, followed by a broader rollout across the province in March 2026. The companies are now preparing for the opening of Alberta’s regulated iGaming market in July, where Gaming Corps’ portfolio will be available from day one with BetMGM, with Party Casino and Sports Interaction expected to follow shortly afterward.

The partnership has also continued to expand internationally. In May, Gaming Corps completed the launch of its portfolio in Brazil through Sportingbet and Betboo, followed in June by the exclusive release of 3 Pigs of Olympus across Entain’s UK-facing brands, including Ladbrokes, Coral, Gala, and Foxy.

Further launches are also being prepared for Portugal, Spain, and New Zealand as part of the company’s broader international growth strategy.

The expanded agreement features some of Gaming Corps’ best-known titles, including football-themed games such as Penalty Champion, Goals to Glory: Football Fever, and Goals to Glory: Instant Blitz, alongside the studio’s successful 3 Pigs intellectual property.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, described the expanded partnership as a significant milestone for the company.

“For Gaming Corps, this is a major milestone. Entain is one of the biggest names in global gaming, so seeing our relationship continue to grow is a clear reflection of the trust, performance, and commercial value we have built together.

What makes this especially exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain continues to introduce Gaming Corps’ content across more territories and more of its brands, which says a great deal about where we are as a business.

We have worked hard to build a portfolio that gives major operators real flexibility, combining high-performing intellectual property, event-driven content, and innovative game formats. Seeing that strategy recognized by a partner of Entain’s caliber is incredibly rewarding, and we are excited about what comes next.”

Obdulio Bacarese, Global Gaming Director at Entain, also highlighted the strength of the collaboration.

“Gaming Corps has been a valuable partner over the past four years. The strength of the relationship lies in how easily its content can be aligned with different commercial priorities, from supporting new market entries to delivering timely releases around key calendar events. The studio understands the importance of creating content that is flexible, relevant, and easy to position locally, and we are pleased to continue building on this successful partnership.”

The expanded agreement underscores both companies’ commitment to growing their presence in regulated markets while delivering content tailored to the needs of operators and players across multiple jurisdictions.

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