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During the latest edition of BiS SiGMA South America 2026 in São Paulo, Darío Leiman, representative of SOFTSWISS, shared insights into the company’s latest initiatives, highlighting its focus on innovation, brand positioning, and expansion across Latin America.
One of the key highlights was the collaboration with Sparco, a globally recognized name in motorsports, particularly strong in Brazil. This partnership brings together two high-impact industries—motorsport and iGaming—with the goal of strengthening their presence in strategic markets. As part of this initiative, the company is working with Rubens Barrichello as its global brand ambassador, reinforcing its connection with speed, performance, and emotion.
The activation at the event featured immersive experiences, including a themed car display that captured attendees’ attention and reinforced the campaign’s message under the slogan “Driven by ambition.”
At the same time, SOFTSWISS introduced its new prediction markets platform, launched in early April, marking a new business line within its product ecosystem. This solution enables operators to integrate prediction markets into existing platforms or use it as a standalone product, significantly expanding the range of offerings available to players.
According to Leiman, this innovation responds to a growing global trend and becomes especially relevant in the context of major events such as the upcoming Copa Mundial de la FIFA, where user engagement peaks. Prediction markets allow operators to go beyond traditional sports betting by incorporating events related to economics, politics, entertainment, and other trending topics.
“We are offering new possibilities that did not exist before. This helps keep users engaged through broader and more dynamic experiences,” he explained.
Leiman concluded by emphasizing that the evolution of iGaming in Latin America is closely tied to understanding user needs and delivering innovative solutions that enhance their experience. In this context, initiatives like prediction markets represent a key step toward deeper personalization and engagement within the industry.
Enjoy the full interview here: https://www.youtube.com/watch?v=irETrEHJ4gY
