During BiS SiGMA South America 2026, held in São Paulo, Thomas Carvalhaes, Sales Director at KingMidas, shared insights into the company’s participation at the event and its expansion strategy across Latin America.
Carvalhaes highlighted the continued growth of the event and its importance within the industry, noting that the 2026 edition reflects the rapid evolution of Brazil’s betting market, now in its second year under a developing regulatory framework.
“We are witnessing an industry that is growing, evolving, and maturing quickly. It is a great source of pride for us to be part of this journey and to participate in such a major event,” he said.
Regarding regional expansion, he explained that KingMidas is strongly focused on regulated markets, prioritizing compliance and sustainable growth. The company has already established a solid presence in Brazil and is accelerating its expansion efforts in Peru and Mexico.
Carvalhaes also outlined key considerations for companies looking to enter the Brazilian market, emphasizing the importance of local knowledge and relationship-building.
“Success in Brazil is not just about having a strong product. It requires understanding the customer, having local expertise, and building close relationships. In Latin America, business is built on trust and personal connections,” he explained.
He further stressed the importance of localization, not only in terms of product offering but also through having teams that truly understand the local culture and market dynamics.
Finally, he reaffirmed KingMidas’ commitment to innovation, focusing on developing new gaming experiences tailored to emerging generations, while also promoting responsible gaming and actively contributing to the growth of the Brazilian market.
Enjoy the full interview here:
