The new hands-on sessions will provide specialised training in sportsbook trading, electronic gaming and responsible gaming marketing during SBC Summit 2026.
SBC Summit has announced the launch of three new Masterclasses as part of its Education+ programme for the 2026 edition, offering delegates practical, expert-led training focused on key areas of the iGaming industry.
Taking place from September 29 to October 1, the sessions are designed around interactive workshops rather than traditional lectures, allowing attendees to develop practical skills they can immediately apply in their professional roles.
Delegates will be able to choose from three specialised programmes:
- Sportsbook Trading Masterclass, led by Jonathan Smith, Founder of Sportsbook Training Services, covering odds compilation, probability, market pricing, predictive modelling and sportsbook risk management.
- Electronic Gaming Academy Masterclass, delivered by Lucien Wijsman, Gaming Consultant at Electronic Gaming Academy, focusing on casino player behaviour, user experience and the Expected Session Volatility framework to improve product, CRM and marketing strategies.
- Responsible Gaming Marketing Masterclass, presented by Arjan Korstjens, Owner of Casino Marketing Academy, exploring how responsible gaming can be integrated into customer acquisition, retention and communication strategies.
Rasmus Sojmark, CEO and Founder of SBC, highlighted the practical value of the initiative.
“Conferences are an excellent place to discover new ideas, but the next challenge is turning those ideas into something people can use when they return to work. That is exactly what these Masterclasses are designed to do.”
The programme is aimed at professionals working in sportsbook operations, trading, casino product, CRM, marketing, compliance and responsible gaming.
Access is available through the Education+ Upgrade, priced at €249, which can be added to any SBC Summit pass and includes entry to one Masterclass or Tech Academy session.
