SBC Summit Americas 2026 is set to transform the networking experience with the launch of SBC Connections, a new program designed to deliver more relevant, efficient, and results-driven interactions. The initiative is complemented by five new ticket types, created to maximize attendee ROI.

Responding directly to feedback from previous editions, the organizer has reworked its networking strategy to provide a more targeted and effective experience. The new program combines innovative formats with enhanced existing tools, catering to different networking styles.

The official event app, SBC Connect, will launch on May 5 as the central platform for managing meetings and networking experiences. In the meantime, attendees can already register their interest via the official website.

James Shanahan, CMO at SBC, commented: “We took a step back to rethink how to make every conversation at SBC Summit Americas more valuable. SBC Connections is the result a more structured and thoughtful approach focused on helping attendees get the most out of their time at the event.”

The program also integrates existing functionality under the name SBC Connect Meets, allowing eligible users to pre-book meetings, start conversations ahead of the event, and access the attendee list. The platform also provides a full event overview, including exhibitor directories, conference content, and the floor plan.

Pre-scheduled meetings will take place at the SBC Connect Lounge (150), a dedicated space designed to facilitate business interactions throughout the event.

As part of this evolution, five new networking formats will be available to Networking, Business, and VIP Pass holders, significantly expanding opportunities to connect:

• The Hive offers fast-paced speed networking sessions, enabling attendees to make multiple targeted connections in under an hour, grouped by theme.
• The Briefings transforms breakfast and lunch into structured networking moments through curated roundtables across 14 topics.
• The Exchange provides a more relaxed environment, bringing together attendees based on shared interests, such as women in gaming and tribal gaming.
• The Inner Circle creates space for deeper discussions following conference sessions, with 30-minute focused conversations. Also available to Conference Pass holders.
• The Walk Around introduces guided tours across the exhibition floor, connecting attendees with relevant exhibitors aligned with their business goals.

For those seeking highly targeted, conversion-driven opportunities, two additional premium formats are available:

• Smart Connect, a curated meetings program connecting exhibitors and sponsors with qualified buyers through pre-arranged meetings.
• SBC Leaders Americas Dinner, an exclusive VIP dining experience designed for high-level networking among senior decision-makers in an intimate setting.

In line with this new structure, SBC Summit Americas 2026 introduces five distinct ticket types, allowing attendees to tailor their experience:

• Expo Pass (Free): access to the exhibition floor and basic SBC Connect features.
• Conference Pass ($399): full access to the conference program with 250+ speakers across six stages.
• Networking Pass ($399): full access to the SBC Connections program and official networking events.
• Business Pass ($549): combined access to exhibition, conference, and networking formats.
• VIP Event Pass ($799): all-access experience with premium benefits, including exclusive areas and additional experiences.

SBC Summit Americas 2026 will take place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, bringing together thousands of industry professionals from across North and Latin America. With the introduction of SBC Connections, the event reinforces its focus on delivering high-value interactions at every level.

Operators and affiliates with complimentary passes will receive access equivalent to a VIP Pass, including full entry to all areas and features of the event.