Leading B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has announced a new strategic partnership with Hollywoodbets, South Africa’s leading betting operator.
As part of the collaboration, two of Incentive Studios’ real-money titles, Mega Flight and Velocity, went live on the Hollywoodbets platform on April 7, marking the first phase of a partnership set to expand further with the introduction of free-to-play games at a later stage.
The agreement represents Incentive Games’ official entry into the South African market, strengthening its footprint across regulated jurisdictions worldwide. The launch is the result of close collaboration between both teams, working together to successfully bring these products to market.
Players on the Hollywoodbets platform can now enjoy Incentive Studios’ crash and arcade-style games, with additional content and initiatives already in development as the partnership continues to evolve.
This collaboration highlights Incentive Games’ ongoing commitment to delivering best-in-class real-money content for operators seeking to diversify their portfolios, while supporting Hollywoodbets’ strategy of providing innovative and engaging entertainment to its players.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented: “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we take this important step into such a dynamic and fast-growing market. The launch of Mega Flight and Velocity is just the beginning, and we look forward to expanding our real-money and free-to-play portfolio as part of our long-term plans in the region.
”Wayde Dorkin, Head of Product at Hollywoodbets, added: “We’re excited to welcome Incentive Games as part of our ongoing commitment to delivering fresh, innovative, and engaging content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform. This partnership reflects our focus on collaborating with leading global suppliers, and we look forward to growing this relationship with even more compelling experiences for our customers.”
