Partnership enables operators to close the gap between AI-driven insight and real-time execution

Fincore, the modular gaming technology platform, and Sportradar, a leading global sports technology company focused on delivering immersive experiences for sports fans and bettors, have announced a strategic integration that enables operators to act on AI-driven insights in real time within their existing platforms.

Fincore’s TRI ecosystem is designed to meet the demands of modern gaming infrastructure. Its modular architecture allows operators to deploy only the components they need, seamlessly integrating with existing PAM, gaming and bonus systems without requiring full replacement. It also meets strict audit and access control requirements across regulated markets worldwide. Whether operating on legacy systems or greenfield platforms, Fincore adapts to the operator’s environment.

This execution layer is now enhanced by Sportradar’s VAIX, an advanced suite of AI models delivering highly personalised recommendations and player insights across both sports betting and casino. VAIX operates in real time, continuously analysing player behaviour as events unfold and triggering context-aware recommendations and rewards during live play.

Within days of a player’s first activity, VAIX generates highly accurate predictions on lifetime value, churn risk, deposit likelihood and optimal bonus strategies, enabling operators to act at the most critical moments in the user journey.

Together, the two platforms effectively close the gap between prediction and execution. Sportradar delivers best-in-class intelligence, while Fincore ensures seamless and efficient execution across the operator’s ecosystem. The result is faster, more precise and commercially measurable personalisation, without the integration complexity or development resources that have traditionally limited such capabilities.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is rapidly evolving, and operators are increasingly looking to embed best-of-breed innovation directly into their core operations.

Our partnership enables Sportradar customers to act instantly on powerful AI-driven insights, closing the gap between prediction and execution. By delivering automated and personalised recommendations and rewards without disrupting existing platforms, we help operators drive engagement and optimise promotional strategies to stand out in a competitive market.”

Andreas Hartmann, VP Personalisation at Sportradar, added: “Our AI platform gives operators a decisive edge in engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behaviour and more, all in real time.

With Fincore’s TRI platform enabling deep, real-time personalisation, this integration was a natural fit. It allows us to turn our industry-leading AI models into measurable commercial impact across the entire user journey.”