The agreement will bring the provider’s slots and live casino portfolios to Vivento.mx and Jubilee.mx, expanding their online entertainment offering in the Mexican market.
Pragmatic Play is expanding its reach in Mexico after signing a partnership with Logrand Entertainment Group, one of the country’s established gaming and entertainment operators.
Under the agreement, two of Logrand’s online casino brands, Vivento.mx and Jubilee.mx, will gain access to Pragmatic Play’s slots portfolio. The offering includes popular titles such as Gates of Olympus and Sweet Bonanza, alongside a wide selection of games featuring established and innovative mechanics.
The partnership also includes Pragmatic Play’s live casino portfolio, featuring a selection of tables tailored to the local market and game show titles such as Gates of Olympus Roulette and Money Time.
Expanding content options for the Mexican market
With more than 20 years of experience in Mexico’s entertainment industry, Logrand Entertainment Group has established a presence across both land-based and online gaming.
Its digital ecosystem combines a broad content offering with robust technology, secure platforms, and an increasingly personalised player experience across its brands.
The agreement with Pragmatic Play forms part of Logrand’s ongoing investment in technology and premium content, aimed at broadening and diversifying its digital entertainment offering.
Both companies highlight market opportunities
Sharon McHugh, Director of PR at Pragmatic Play, highlighted the opportunities emerging as Mexico’s regulated market continues to mature.
“The regulated Mexican market offers significant opportunity as it continues to mature, and we’re delighted to partner with Logrand Entertainment Group on this multi-brand, multi-vertical agreement.”
Eduardo Peláez, Online Business Director at Logrand Entertainment Group, added that the partnership will strengthen the content available across its platforms.
“Pragmatic Play is a valuable addition to our already diverse and compelling content offering. Its portfolio complements the strength of Jubilee.mx and Vivento.mx, while reinforcing our commitment to continuously enhancing the player experience through leading technology, premium entertainment and content that resonates with the Mexican market.”
