7777 gaming has announced a new strategic partnership with AdmiralBet Bulgaria, part of the globally renowned Novomatic Group, marking another significant step in the company’s expansion across regulated European markets.
AdmiralBet is a leading name in the online gaming industry throughout Europe, with a strong presence in countries such as Germany, Croatia, Bosnia and Herzegovina, and Serbia. In October 2025, the brand officially launched its online platform in Bulgaria, marking an important milestone in its regional growth.
Through this collaboration, 7777 gaming will integrate its full portfolio of certified casino games into the AdmiralBet platform, including popular titles such as Cash 100 and Mega Juicy Manyways, both recognized for their engaging mechanics, vibrant design, and rewarding features.
“We’re delighted to expand our game distribution in Bulgaria through AdmiralBet,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “As a Bulgarian and Balkan-based studio, we’re proud to see our home market evolve and to welcome international operators like AdmiralBet, who recognize Bulgaria’s strong potential and dynamic player community.”
Known for its high-quality gaming experiences and innovative features, AdmiralBet continues to deliver world-class entertainment as part of the trusted Novomatic ecosystem. The partnership with 7777 gaming reinforces both companies’ shared commitment to offering diverse, engaging, and locally relevant content for Bulgarian players.
“Partnering with 7777 gaming is an excellent addition to our newly launched Bulgarian platform,” said Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg. “Their games are already well known and loved by local players, and we’re excited to bring them to an even wider audience. 7777 gaming’s innovative approach and strong local connection perfectly align with our mission to deliver a premium gaming experience in Bulgaria.”
This collaboration represents another key milestone in 7777 gaming’s 2025 growth journey, following its successful market entries across Italy, Peru, Brazil, Colombia, Croatia, and Africa. By joining forces with industry leaders such as AdmiralBet, the company continues to advance its mission to deliver next-generation, regulation-ready entertainment worldwide.
