In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has unveiled a brand-new title to coincide with the start of the European football season.
Launched on Matchday One, 16 September, Tournament Challenge joins bet365’s popular portfolio of free-to-play games, offering fans a competitive and easy-to-play experience. The game aims to capture the excitement of tournament football and keep users engaged throughout the season.
With Tournament Challenge, players are placed right at the heart of the action. Before each selected match, fans predict the outcome (win, draw, or lose), and predictions can be updated at any time before kick-off.
Correct picks are rewarded with points based on a virtual 10-point stake multiplied by the odds of the chosen outcome. For example, odds of 2.50 give 25 points; 2.90 gives 29 points; and 3.70 gives 37 points. The more correct predictions players make, the higher they climb both the weekly leaderboards and the overall season ranking.
Prizes are awarded across ten special game weeks, with players competing for £20,000 weekly jackpots and a £50,000 grand prize at the end of the season.
John Gordon, CEO of Incentive Games, commented:
“Tournament football always brings unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working with the brilliant bet365 team once again to make this happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple and intuitive gameplay that makes every match more exciting.”
A spokesperson for bet365 added:
“With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game. Thank you to the Incentive Games team for delivering a product that once again proves, whatever the moment, with bet365 it’s Never Ordinary.”
The Tournament Challenge is available in nearly 100 countries worldwide, bringing fans across key territories closer to the beautiful game.
Key participation rules:
- Available to new and eligible bet365 customers only.
- Participants must be over 18 and verified by bet365.
- One entry per person.
- Entries close at the kick-off of the final scheduled match on 30 May 2026.
- Predictions can only be edited or reset before a match starts; once a fixture is live, no changes can be made.
- Participation in Tournament Challenge is separate from standard betting, and other bet365 promotions do not apply.
- Full terms and conditions are available at: bet365 Tournament Challenge
