Logifuture has announced a strategic partnership with Betika, Kenya’s leading gaming and sports betting operator, to launch Zoom, its flagship 24/7 virtual football product. The agreement marks Zoom’s official debut in the Kenyan market and further strengthens Betika’s commitment to delivering premium gaming experiences to its customers.
The integration was completed through Sportradar’s OneFeed, enabling a fast and efficient deployment with minimal technical effort. This streamlined process allowed Betika to bring the product to market quickly while enhancing its virtual sports offering.
Zoom delivers a continuous stream of football action, generating more than 130,000 virtual football events every month across some of the world’s most popular leagues. Powered by advanced RNG-based simulation technology and ultra-realistic match modelling, the product is designed to keep sportsbook activity active around the clock, including during off-peak hours, weekdays, and periods when live sporting events are limited.
One of Zoom’s key differentiators is its ability to allow players to combine virtual football selections with real sports bets within a single betting slip. This creates a seamless sportsbook experience that enhances engagement while complementing traditional sports betting activity.
According to Logifuture, operators that have deployed Zoom have experienced sportsbook turnover increases of up to 30%, highlighting the product’s strong commercial value and its ability to drive additional engagement across betting platforms.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, emphasized the importance of the partnership.
“Betika is the benchmark operator in Kenya and exactly the kind of partner we seek to work with. Their customers expect innovation, quality, and a seamless user experience, and Zoom was built to deliver precisely that. This partnership marks an important milestone for our expansion across Africa, and we are excited to continue growing alongside Betika while expanding our product roadmap with new tournaments and sports throughout 2026.”
Peter Stagles, Group Chief Product Officer at Betika, highlighted how the launch aligns with the operator’s innovation strategy.
“At Betika, our focus is on continuously evolving our product offering to meet customer expectations and market demands. The introduction of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement, and gives customers even more flexibility in how and when they play.”
The launch of Zoom in Kenya represents another important step in Logifuture’s international expansion strategy and further reinforces the growing role of virtual sports as a powerful tool for increasing player engagement and generating new revenue opportunities for operators worldwide.
