The boldest booth at SBC: live tattoos featuring the original art of Peter & Sons
Peter & Sons is set to make a bold statement at SBC Summit Lisbon 2025 with a booth activation unlike anything seen before: a live tattoo giveaway showcasing the studio’s original artwork.
Renowned for its distinctive hand-drawn visuals and genre-defying game design, Peter & Sons will transform its booth into a must-visit destination, complete with striking artwork from its hit titles, a relaxed lounge area, fresh coffee, and the exclusive opportunity for a few lucky guests to get an original Peter & Sons tattoo.
The giveaway will select three winners from LinkedIn and three from Instagram, each receiving a tattoo inked live at the event by a professional artist. Designs will feature some of Peter & Sons’ most iconic characters as well as limited-edition artwork created especially for SBC Summit Lisbon.
To enter, participants must repost the official giveaway announcement on LinkedIn or Instagram and complete the entry form on the official landing page, including their account link and preferred time slot. Those who post on both platforms will double their chances of winning. Winners will be announced on September 12.
With offices in Yerevan and Barcelona, Peter & Sons has built a strong reputation in the iGaming industry for pushing creative boundaries, blending humor, fantasy, and folklore with immersive gameplay. This SBC activation takes that creativity beyond the screen, bringing it into the real world in a way no gaming studio has attempted before.
Yann Bautista, Commercial Director and Founder at Peter & Sons, commented:
“We’ve always believed our art should live beyond the games. At SBC Summit Lisbon, we’re making that idea permanent — literally. This isn’t just about making noise; it’s about giving our fans and industry friends something bold, original, and truly unforgettable.”
