Exclusive Content
Digital Gaming News had an exclusive conversation with Oscar Murueta, Commercial Manager for Latam at SIS, during SBC Summit Rio 2025. In this discussion, Murueta shared his insights on SIS’s expansion in the region, market opportunities, and the impact of the company’s services on the iGaming industry in Brazil and Latin America, especially with the rise of eSports betting.
During SBC Summit Rio 2025, Oscar Murueta highlighted SIS’s commitment to innovation and the growth of the iGaming sector in Latin America. He explained how the company is strengthening its presence in the region by providing advanced solutions for operators, particularly in the eSports segment. He emphasized the importance of differentiating their product from traditional eSports by offering content tailored to regular sports bettors. To achieve this, SIS has increased its streaming channels and events, enabling 24/7 betting on competitions and aligning its leagues with the world’s major football tournaments. Additionally, he addressed the challenge of educating both operators and customers about the value proposition of their Competitive Gaming league.
The interview with Oscar Murueta reaffirms SIS’s relevance in the Latin American iGaming ecosystem and its commitment to market evolution. eSports betting continues to gain traction in the region, with Brazil emerging as a key market for expansion. SBC Summit Rio 2025 provided the perfect stage to learn more about the company’s growth strategies in the region and the impact of its innovative solutions. Digital Gaming News will continue to cover industry developments to keep our readers informed.
Watch the full interview here:
