NuxGame rolls out advanced engagement features to operator network

November 25 2024

NuxGame, the experienced betting and casino software provider, has introduced a series of robust platform updates designed to boost player engagement, improve retention, and give operators greater personalisation and control.

With an emphasis on empowering operators to maximise retention and streamline operations, NuxGame’s latest updates include real-time web push notifications. This new feature enables operators to directly engage players with personalised messages that enhance retention and strengthen loyalty, regardless of player activity on the site.

NuxGame has also improved its payment method management by adding new functionalities that allow operators to manage currencies across multiple payment methods more efficiently. Players can now set predefined deposit amounts and a default payment value.

The main upgrades also include transitioning to VUE 3 and integrating with Kubernetes, significantly improving the platform’s architecture. This integration allows for better resource utilisation, reduced downtime, faster updates, and improved handling of high-traffic volumes.

To combat fraudulent transactions, NuxGame has introduced a robust fraud prevention tool and additional payment limits, giving operators more control over transactions. The bonus management system has also been enhanced by offering operators more flexibility in controlling the wagering order and win allocation settings for transparency.

NuxGame’s segmentation tool allows operators to filter and categorise players based on their behaviour, transactions, and engagement levels. The notification system has also been enhanced to support multilingual notifications, enabling operators to communicate with players worldwide in their native languages.

Through recent partnerships with content providers, including TaDa Gaming, Relax Gaming, Mancala Gaming, Gamzix, and 7Mojos, NuxGame continues to strengthen its platform offering. These collaborations have provided operators with access to a broad range of high-quality content, allowing them to deliver diverse gaming experiences that meet player expectations.

Daniel Heywood, Chief Executive Officer at NuxGame, said: “It’s a really exciting time at NuxGame. We aim to provide operators and players with the best experience when using our platform, which is what the updates are about.

“By strengthening our platform with tools that enhance engagement, security, and customisation, we’re supporting operators in building successful, lasting relationships with their audiences.”