Betsson becomes main Sponsor of Boca Juniors
June 29, 2023
Betsson, the leading Sports Betting and Online Casino operator, announces a strategic alliance with Club Atletico Boca Juniors, solidifying its position as the team’s main sponsor until the end of 2024. Starting from June 29, 2023, the iconic Boca jersey will feature the Swedish brand’s logo on the upper front of the men’s and women’s first-division football shirts for all local and international matches.
The agreement was signed on Monday morning by Jorge Amor Ameal, President of Boca Juniors, Jesper Svensson and Ronni Hartvig, CEO and CCO of Betsson Group, and Maximiliano Bellio, Betsson’s Country Manager for Argentina.
Leveraging its extensive experience and expertise in the online entertainment industry, Betsson is committed to providing the xeneizes fans with exciting and exclusive experiences. Additionally, the Swedish company has pledged to actively collaborate with the Club to implement social initiatives within the local community.
Betsson Group CEO, Jesper Svensson, described the agreement as “historic” and emphasised, “Boca is unquestionably the most esteemed team in South American football. It has been home to legendary players like Diego Maradona, who alongside other remarkable players, has elevated Boca to an iconic team globally. By sponsoring Boca, we are partnering with the most recognised sports brand in Latin America, thereby strengthening our rapid and consistent expansion in the region,” concluded Svensson.
Maximiliano Bellio, Betsson’s Country Manager for Argentina, revealed that Betsson’s logo will make its debut on Boca Juniors’ jerseys on June 29, when they play Monagas on the last day of the Copa Libertadores de America group stage.
“This alliance will mark a significant milestone for Betsson at a regional level. It will accelerate the exposure of our brand throughout Latin America and beyond. We are excited to enter into a partnership with a club that transcends borders, boasting of millions of supporters and fans all around the world,” said Ronni Hartvig, Chief Commercial Officer of Betsson Group.
The alliance between Boca Juniors and Betsson could not have started on a more favourable note than on Sunday, June 25, when the bookmaker was the main sponsor of the legendary Juan Román Riquelme’s farewell match, featuring Lionel Messi.
