The collaboration gives operators access to a fully managed horse and greyhound racing solution featuring global content, live streaming and comprehensive wagering products through a single integration.
BetConstruct AI has announced a new strategic partnership with Podium and BetMakers Technology Group to bring AdVantage, a fully managed horse and greyhound racing platform, to its global operator network.
The agreement follows an extensive review of available racing solutions and provides BetConstruct AI operators with access to premium international racing content, live streaming, and a comprehensive range of wagering products.
AdVantage supports both fixed-odds and tote betting, while also introducing Same Race Multi, bringing the excitement of Same Game Parlays to horse and greyhound racing alongside derivative markets and exotic wagering options.
Through a single integration, operators can deploy a fully customizable Racebook featuring managed trading and risk services, fixed-odds and derivative market creation, comprehensive tote pool connectivity, race form, expert insights, tipping content, live streaming and rights-holder reporting.
Powered by BetMakers’ racing and wagering technology together with Podium’s expertise in racing data and content, the solution enables operators to launch, manage and scale a premium racing product without the cost and operational complexity of building one in-house.
Operators can choose the AdVantage configuration that best suits their commercial and operational requirements, joining a growing list of platform providers, including Sportradar, already offering the solution.
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said:
“Once again, we have listened to our partners and, after an exhaustive evaluation process, are delighted to add this exciting solution to the BetConstruct AI product suite. AdVantage combines the very best of fixed-odds and tote betting into a truly global racing product, allowing our partners to deliver a premium sportsbook experience backed by world-class racing and industry-leading data.”
Josh Sparke, Managing Director at Podium, highlighted that the partnership significantly expands AdVantage’s global reach while providing operators with a faster and more efficient route to launching premium racing products without the operational burden of managing them internally.
