Multi-year agreement strengthens the company’s position in global tennis while enabling new betting and fan engagement experiences
Sportradar has announced a multi-year extension of its official data and audiovisual (AV) betting rights agreement for The Championships, Wimbledon, reinforcing one of the most significant partnerships in the global sports and betting ecosystem.
The renewed agreement with the All England Club, which organizes the prestigious tennis tournament, ensures that Sportradar will continue to exclusively distribute Wimbledon’s official data and audiovisual betting rights worldwide. The partnership covers both The Championships main draw and the Qualifying Competition.
The rights were originally added to Sportradar’s portfolio through its acquisition of IMG ARENA in 2025. With this extension, the company further strengthens its position as a leading global provider of premium sports content for betting operators and media partners.
The agreement will enable greater integration of official data into innovative betting and fan engagement products. Key developments include expanded micro-betting opportunities, enhanced player-focused markets, and advanced in-play betting experiences powered by real-time odds.
Sportradar currently delivers data from more than 40,000 tennis matches annually to its global network of clients, making it one of the most comprehensive tennis data providers in the industry.
Moritz Gloeckler, Executive Vice President of Rights and Strategic Projects at Sportradar, emphasized the strategic importance of the renewal, describing Wimbledon as one of the most iconic sporting properties in the world.
He noted that the exclusive partnership with the All England Club allows Sportradar to deliver highly accurate, real-time Wimbledon data across the global betting ecosystem while strengthening the integrity services it provides to the market. He also highlighted that the integration of advanced live betting markets and micro-betting capabilities will help create more immersive engagement opportunities throughout every point, game, and set.
Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, stated that extending the partnership reflects the importance of ensuring that official Wimbledon data is distributed globally in a secure and accurate manner.
According to Davies, the collaboration not only helps safeguard the integrity of the tournament but also supports innovation in the ways fans engage with and experience the sport.
With this renewed agreement, Sportradar continues to advance its strategy of expanding its portfolio of premium sports rights, combining official data, audiovisual content, integrity services, and advanced technology solutions designed to enhance experiences for both operators and sports fans worldwide.
