Executive will lead the group’s branding, communication, and sponsorship strategies during a new phase of expansion in Brazil’s regulated market
Esportes Gaming Brasil (EGB), the group behind the brands Esportes da Sorte, Onabet, and Lottu, has announced the appointment of Andréa Curral as its new Marketing Director.
With more than 17 years of experience in branding, media, communication, and consumer experience, the executive will oversee the company’s positioning strategies, campaigns, and sponsorship initiatives at a time marked by the consolidation and expansion of Brazil’s regulated gaming market.
In her new role, Andréa will lead EGB’s brand-building, media, communication, campaign, and strategic project divisions. She will also be responsible for managing the group’s sponsorship portfolio, which includes partnerships with football clubs such as Corinthians, Ceará, Ferroviária, and Náutico, as well as major cultural events supported by the company.
Her appointment further strengthens the group’s ongoing institutional and operational growth strategy, as EGB continues to expand investments in technology, user experience, and brand development within the gaming and entertainment sectors.
Prior to joining EGB, Andréa built an extensive career at companies including Discovery, Warner Bros., and Privalia, where she managed high-complexity operations and led integrated projects focused on branding, performance, consumer experience (UX), and corporate reputation.
According to Andréa Curral, the new position represents an opportunity to deepen the connection between brand, business, and audience experience.
“Taking on the marketing leadership of a group with EGB’s relevance and growth pace represents an opportunity to develop projects with real impact. Our focus is to create strategies that expand brand presence, strengthen relationships with audiences, and support the company’s growth in a consistent way,” she stated.
Andréa holds a degree in Social Communication from FAAP, a postgraduate qualification in Project and Portfolio Management from Universidade Anhembi Morumbi, and an MBA in Digital Business from FIAP. Throughout her career, she has led multidisciplinary teams and actively participated in organizational transformation and operational integration processes across the media and technology sectors.
