James Elliott discusses authenticity challenges, player protection, and regulation across LATAM
The online gaming industry is undergoing a major transformation, where transparency, integrity, and player protection are becoming key priorities for both operators and players. In this context, James Elliott, founder of Gamecheck, shares his perspective on how independent game verification can redefine trust across the sector.
With more than 20 years of experience in intellectual property law and anti-counterfeiting, Elliott created Gamecheck in response to the growing presence of fake online casino games and the need to provide players with tools to verify the authenticity of the products they engage with. Today, the app has surpassed 38,000 downloads, reflecting the increasing demand for greater transparency within the industry.
During the interview, Elliott explains how operators are adapting to this shift in mindset, moving away from a simple “trust us” approach toward a model where verification and continuous monitoring are essential to building long-term relationships with players.
He also examines the main weaknesses of current responsible gaming systems, noting that they are still too often treated as regulatory checkboxes rather than genuine tools for prevention and early intervention.
Another key topic discussed is the value of the Gamecheck authenticity seal, a certification that requires operators to demonstrate full control over their content supply chain, guarantee that their games are legitimate, and commit to ongoing monitoring processes.
The interview also explores the regulatory evolution taking place across Latin America, particularly in markets such as Mexico and Peru, where challenges related to technical oversight and content integrity among operators and aggregators still remain.
Finally, Elliott highlights the importance of institutional partnerships for growth in LATAM, emphasizing collaborative efforts with organizations such as AIEJA as part of a broader strategy to strengthen industry standards and build greater trust across the regional online gaming ecosystem.
