DATA.BET, a trusted sportsbook solution supplier, has announced a new strategic partnership with Infront, an official provider of sports data and content, aimed at expanding and strengthening its tennis coverage.
The partnership enables DATA.BET to integrate official sports data into its platform, reinforcing the company’s ongoing product development strategy focused on expanding coverage across key sports disciplines, with tennis playing a central role.
Through this integration, DATA.BET’s clients will gain access to broader tennis event and market coverage supported by transparent and reliable official data sources. This will help maintain strong platform performance during peak activity periods while delivering a more stable and consistent betting experience for end users.
According to the company, the agreement forms part of its long-term vision to build a scalable sportsbook solution powered by official data and premium sports content across major disciplines.
Otto Bonning, Head of Sales at DATA.BET, emphasized the importance of tennis within the company’s sportsbook ecosystem:
“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET. By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”
Meanwhile, Diogo Almeida, Head of Sales at Infront Bettor, highlighted the wider impact of the partnership across the betting industry:
“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire’s chair.”
With this latest move, DATA.BET continues to strengthen its position within the global sports betting ecosystem by investing in official-data-driven solutions and delivering increasingly robust sports coverage for its operator partners.
