SIS Content Services, part of SIS Group, has expanded its product offering on Hard Rock Bet Sportsbook with the launch of H2H Global Gaming League™ eFootball, complementing the eBasketball and eSoccer games already available on the platform.
With this addition, Hard Rock Bet Sportsbook becomes one of the first US operators to offer eFootball betting, with H2HGGL games now live across seven states.
H2HGGL eFootball will initially feature two 24 seven live streams, delivering more than 25,000 events per year, with plans to scale rapidly and double that figure. At full scale, the total number of events delivered by the H2H Global Gaming League™ on Hard Rock Bet Sportsbook is expected to exceed 275,000 annually.
H2H Global Gaming League™ is widely recognised as a leader in trusted, high integrity esports content. It is the first esports betting product to receive the Esports Integrity Commission Gold Standard, the highest level of accreditation available. The league showcases professional gamers competing in ultra low latency streams, enabling a wide range of pre match and in play betting markets.
Michele Fischer, Vice President at SIS Content Services, said that H2HGGL eFootball provides American bettors with round the clock opportunities to engage with one of the most popular sports in the US, while offering Hard Rock Bet Sportsbook a compelling and commercially successful product that meets the strict integrity standards associated with SIS.
Richard Ames, Chief Executive Officer at SIS, commented that the addition of eFootball strengthens a vertical that has become central to the company’s strategy. He noted that the launch with Hard Rock Bet demonstrates how the integrity, production quality and reliability underpinning the H2H Global Gaming League™ resonate with major global brands, while supporting SIS’s continued portfolio expansion.
Neil Walsh, SVP Sportsbook at Hard Rock Digital, added that the company is excited to expand its partnership with SIS and to be among the first operators to introduce this always on football experience to its players. He highlighted that adding H2H Global Gaming League™ eFootball enhances both the markets and esports offering, reflecting Hard Rock Bet’s ongoing focus on delivering innovative, high quality content.
