Leading games provider BetGames has unveiled its pioneering Casino Designer, an AI-powered solution set to transform how operators customise casino environments and stand out in an increasingly competitive iGaming landscape.
Powered by an advanced generative AI engine, Casino Designer enables operators to create fully bespoke casino environments in real time. Operators can upload proprietary branding and graphics, choose assets from an extensive content library, or leverage the AI functionality to generate entirely new designs from simple prompts.
The tool gives operators complete creative control, removing traditional third-party sign-off delays and significantly accelerating time-to-market. This ensures content remains aligned with player preferences and local brand strategies. Customisable features include game backgrounds, logo placement and thumbnail adjustments, all managed seamlessly through an intuitive back office.
Built with flexibility at its core, Casino Designer offers limitless opportunities to refresh casino content. A live preview and instant publishing process allows for real-time updates, while the accessible AI engine removes the need for specialist designers, delivering a major boost in operational efficiency.
BetGames’ Live Roulette is the first live game to be configured using Casino Designer, with crash hit Skyward Deluxe set to become the first RNG title to integrate with the tool. A broader rollout across additional new and legacy RNG and live dealer games is scheduled throughout 2026.
The launch of Casino Designer highlights BetGames’ ongoing commitment to innovation, empowering operators with greater design autonomy to achieve deeper localisation and stronger visual differentiation, ultimately driving player acquisition and engagement.
Ian Catchick, Chief Product and Business Development Officer at BetGames, said:
“The launch of Casino Designer represents a major milestone for BetGames and for the industry as a whole, as we look to power the next generation of content localisation.
This innovative tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using our first-class AI engine, which creates imagery from very simple prompts.
We have removed the traditional barriers associated with sign-off processes, with the ultimate goal of handing creative freedom back to our global partners and empowering them to deliver content that genuinely resonates with their audience.”
