CreedRoomz, a prominent provider in the Live Casino sector, has introduced Kickoff Roulette, a new live game that blends the excitement of a multiplier roulette with the vibrant atmosphere of sports entertainment. The launch is designed to draw Sports Betting audiences into the Live Casino experience through a familiar, dynamic and visually engaging environment.
Kickoff Roulette was developed as a strategic engagement tool, offering sports-show-inspired themes and smooth multiplier roulette mechanics that help players transition naturally into this vertical. Built within a Chroma Key studio, the game allows operators to fully tailor the visual identity to their brand, ensuring an immediate sense of ownership and connection from day one.
The concept adapts seamlessly to different markets. As sports preferences vary across regions, Kickoff Roulette evolves accordingly. Football and cricket themes are already live, and additional variations are currently in development to broaden its appeal.
The reception has exceeded expectations. Across more than one thousand CreedRoomz partner operators, Kickoff Roulette has captured remarkable early interest and is delivering higher engagement than traditional multiplier roulettes. Its immersive sports-show ambience, tailor-made studio design and multipliers that reach up to 700x create a standout experience that quickly resonates with players.
Sargis Poghosyan, CPO of CreedRoomz, highlighted that Kickoff Roulette represents more than a new title. He emphasized that it serves as a strategic asset for operators, particularly those running sports betting businesses. By combining the familiarity of roulette with a dynamic sports narrative and extensive customization options, the company aims to offer a truly unique Live Casino experience that gives partners a strong competitive advantage.
Kickoff Roulette is now available for immediate integration for all CreedRoomz partners, strengthening the brand’s commitment to delivering innovative, player-centric content that enriches both engagement and operator performance.
