EvenBet Gaming, a leading developer of online poker software and solutions, has renewed its strategic partnership with WePlay Network after the network recorded a 134% increase in player activity and a 63% average revenue growth during the first phase of collaboration.
Launched in 2021 as a multi-operator poker network, WePlay was created to help partners scale through a shared ecosystem. As the network expanded, it adopted EvenBet’s network-level architecture to strengthen liquidity, convert casino-focused audiences into poker players, and support larger-scale tournaments without compromising game balance.
Among the implemented solutions, EvenBet’s automated rakeback system ensured consistent incentives across partner operators. Flexible tournament configurations and ticket mechanics also enabled operators to gradually increase guarantees and buy-ins in line with liquidity growth.
The introduction of alternative game mechanics and new tournament formats further enhanced player appeal. These innovations were supported by advanced game ecology management tools and anti-fraud systems designed to safeguard network stability and reinforce player trust.
Following the deployment of EvenBet’s solutions, player activity across WePlay increased by 134%, while cash game participation rose by 84%. Total poker revenue recorded an average growth of 63%. Engagement also became more evenly distributed throughout the day, reducing reliance on peak hours and fostering a healthier liquidity cycle.
The partnership extension will allow WePlay to continue leveraging EvenBet’s scalable solutions to drive further commercial growth. The recent momentum saw the network shortlisted for a prestigious industry award, and its 2026 strategy includes strengthening its market presence through sponsorship of live poker tournaments across Europe.
Gasper Janezic, CEO at WePlay, stated that the collaboration with EvenBet Gaming has been highly positive, emphasizing that the relationship feels like a true long-term partnership rather than a simple vendor agreement.
Dmitry Starostenkov, CEO at EvenBet Gaming, added that WePlay has demonstrated how a network-first strategy, supported by robust and flexible technology, can deliver sustainable liquidity growth and help establish a leading position within the competitive poker market.
