The iGaming landscape is evolving. Today’s players aren’t just chasing bonuses — they’re looking for loyalty programs that feel fair, transparent, and genuinely rewarding. For operators, that means finding smarter, more sustainable ways to keep players engaged in the long run. With this in mind, RocketPlay has redesigned its VIP Club, focusing on clarity, simplicity, and rewarding continuous engagement.
Why the change?
Modern players expect more than short-term bonuses — they seek a loyalty experience that values long-term commitment and puts them at the center. At the same time, operators need tools that foster lasting relationships and maintain engagement. This customer-first vision inspired the redesign of RocketPlay’s VIP Club.
What’s new?
RocketPlay has merged two existing systems — Lifetime Loyalty (XP) and Seasonal VIP Progress (SP) — into one unified program.
Progress is now tracked through a clear and straightforward path, with transparent rules for leveling up and maintaining VIP status each season. Players can easily track how their deposits, bets, and other actions bring them closer to new rewards.
Each new VIP level unlocks a new surprise, including up to 10% weekly cashback, 5% Live Casino cashback, up to 25% daily deposit insurance, level-up bonuses, and much more. Plus, the base VIP level is now permanent, recognizing players’ ongoing commitment and loyalty.
How does it benefit the business?
The new VIP Club is designed to increase player retention and engagement. Its simple, gamified structure motivates players to stay active, leading to stronger loyalty and higher overall activity across all verticals — from slots to live casino and sports betting.
Listening to the players
At RocketPlay, the team doesn’t just listen to players — they act on their feedback. The VIP Club continuously evolves through player insights, behavioral data, and performance analysis to stay aligned with modern gaming habits.
This iterative, customer-centric approach strengthens long-term loyalty and drives measurable growth in retention and lifetime value (LTV).
The new VIP Club perfectly reflects RocketPlay’s strategy of combining innovation with sustainable business impact, creating value for both players and the brand.
