BETER, the award-winning provider of fast-betting content and data for sports and esports, has entered into a strategic partnership with Entain CEE to supply its sportsbook brands with exclusive content.
As part of the agreement, BETER will provide its ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a leading operator in Croatia, and STS, one of the top sportsbooks in Poland.
BETER stands out for delivering 24/7 live streaming, real-time data, and ultra-precise odds for nearly 700,000 fast-paced events annually, covering up to 50 betting markets per event with an average operator margin above 7.5%.
Its esports portfolio includes ESportsBattle competitions featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. On the sports side, BETER offers the Setka Cup table tennis series, the BSKT Cup basketball league, GTR Cup tennis tournaments, padel, and coverage of official cricket tournaments and leagues worldwide.
To ensure the highest standards of fairness and transparency, BETER works closely with ESIC and IBIA.
Commenting on the partnership, Gal Ehrlich, CEO of BETER, said:
“We are delighted to welcome Entain CEE to our growing roster of partners, underlining the strong demand for our products among industry leaders. Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of dynamic products sets the standard for the market. We look forward to working closely with the SuperSport and STS teams to further grow the Croatian and Polish markets together.”
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added:
“Fast-betting content is non-negotiable for operators who want to deliver next-gen betting experiences, and that is exactly what we strive to achieve at SuperSport and STS. That’s why we chose to join forces with BETER, the market leader in this segment across both sports and esports. This partnership allows us to bring thrilling, high-quality content to our players, making it a key milestone for both us and our betting communities.”
