Fresh from reclaiming his undisputed heavyweight crown, Ukrainian boxing legend Oleksandr Usyk will step out of the ring and onto the SBC Summit 2025 Super Stage, where he will share lessons on performing under pressure and turning adversity into success.
Attendees will have the chance to hear Usyk on Wednesday, September 17 at 11:30, during his keynote session “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most.” In it, the two-time undisputed champion will reflect on his journey and the mindset that has made him one of the greatest boxers of his generation.
Rasmus Sojmark, Founder and CEO of SBC, said:
“I couldn’t be more thrilled to welcome Oleksandr Usyk to SBC Summit. He’s not just one of the greatest boxers of our time but also a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring us all to push harder, aim higher, and believe in what’s possible.”
Having conquered Tyson Fury, Anthony Joshua, and Daniel Dubois, Usyk became the first two-time undisputed heavyweight champion since Muhammad Ali. In Lisbon, he will be joined on stage by Yevhen Krazhan (CSO of GR8 Tech) and Kyrylo Korobka (Executive Director of RTF), the blockchain-powered platform he co-founded to help fighters grow, monetize their talent, and connect with their communities.
Yevhen Krazhan commented:
“We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure. On the Super Stage, we’ll explore how championship thinking translates directly into business success — delivering valuable insights for anyone hungry for that heavyweight drive. Plus, visitors can look forward to exclusive activities with the champion at our booth, C350.”
Sojmark added:
“RTF by Oleksandr Usyk and its partnership with GR8 Tech perfectly illustrate the power of athletes and brands working together. This session will showcase how authentic connections are built and why they truly inspire.”
Beyond the Ring
Usyk’s career is filled with milestones: Olympic gold medalist in 2012, undisputed cruiserweight champion in 2018, and now heavyweight king in the four-belt era. But his impact goes beyond boxing — his charisma, witty one-liners, and viral pre-fight dances have made him a global fan favorite and a symbol of unity for Ukraine.
His keynote on the SBC Summit Super Stage will follow his participation in the Legends Charity Game in Lisbon, where he will welcome the Portugal and World Legends teams onto the pitch. Usyk will also make a special appearance at the GR8 Tech booth (C350) in the Sports Betting & iGaming Zone, featuring a Signed Gloves Giveaway and interactive boxing activities hosted by industry ambassadors and influencers.
A Star-Studded Super Stage Lineup
Usyk’s appearance will be part of a wider Super Stage program featuring global stars from both sport and business. Legends Charity Game participants such as Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel will also take the stage to share how football’s worldwide influence can inspire change and raise vital support for charitable causes.
In addition, marketing leaders Gary Vaynerchuk and Randi Zuckerberg will provide insights on how AI and creative social storytelling can help betting and gaming brands build stronger communities and better products in an increasingly crowded digital world.
Tickets Now Available
Passes for SBC Summit 2025 are now on sale, with several options available:
- Group VIP Event Pass – Save €200 per VIP pass when buying three or more. Includes access to the exhibition floor, all conference sessions, €30 daily Food Festival credit, and exclusive evening networking events, including INFINITY Lisbon and the Opening Party.
- VIP Event Pass – Perfect for individual delegates, with full access to the exhibition floor, all sessions, €30 daily Food Festival credit, and evening networking events.
- Expo+ Pass – Access to all conference sessions and the exhibition floor.
- Expo Only Pass – A free pass granting access to the exhibition floor only, ideal for those on a budget or seeking an introduction to the industry.
Operators and affiliates are eligible for free VIP Event passes.
