EGBA Members Contributed €3.8 Billion in Taxes to the European Economy in 2024, According to New Report

The online gaming industry reinforces its commitment to social responsibility, player protection, and sustainable development across Europe.

Members of the European Gaming and Betting Association (EGBA) contributed €3.8 billion in taxes to European economies in 2024 and achieved record progress in safer gambling and social responsibility, according to the association’s fifth annual sustainability report released today.

The report highlights that EGBA members sent 100 million safer gambling messages to their European customers—a 48% year-on-year increase—and that 69% of customers, or 26.7 million people, used safer gambling tools, with half doing so voluntarily.

The Sustainability Report 2025 outlines the collective efforts of EGBA members to contribute positively to European society through safer gambling, social investment, and responsible business practices. It includes data on customer demographics, use of player protection tools, investments in sports and communities, employment, diversity, and environmental performance. The report covers the online operations of EGBA members across the EU and the UK, and tracks their progress year-on-year.

“This year’s report shows our members are not only significant contributors to Europe’s economy but are also setting benchmarks in safer gambling,” said Maarten Haijer, Secretary General of EGBA. “We are especially encouraged by the effectiveness of personalised safety messages, which have positively influenced between 42% and 46% of high-risk customers. That’s real progress in building trust and raising standards across the industry.”

“Our members are showing that leadership in this industry is not just about commercial success—it’s about protecting players, supporting communities, and investing in Europe’s future,” added Haijer. “But sustaining these achievements requires stable, supportive regulatory frameworks and stronger enforcement against black market operators based outside Europe who pose risks to citizens and contribute nothing to our societies. The regulated industry makes substantial investments, but some markets still lack a long-term policy vision.”

EGBA and its members remain committed to cultivating a strong culture of social responsibility while evolving to meet growing societal expectations. Through their shared focus on sustainability, they continue to prove that safer gambling and business success go hand in hand.

Key Sustainability Highlights from EGBA Members (2024)

Social Contributions:

€3.8 billion in taxes contributed to European economies, including corporate and gaming taxes, supporting public services and community programs.
€735 million invested in European sports, including sponsorships, fees, and streaming rights—with streaming rights representing the largest share (62%).
€156.8 million donated to charities and community initiatives across Europe, a 4% year-on-year increase.

Safer Gambling Promotion:

A record 100 million messages sent to customers promoting safer gambling; 28% were personalised based on individual playing behaviour.
Personalised messages had a positive impact on 42–46% of high-risk customers, who either improved their gambling patterns or maintained stable behaviour. 21% of these customers also activated or enhanced safety tools after receiving the messages.
89% of employees received training on safer gambling, representing over 55,000 staff across online and land-based operations (up from 80% in 2023).
€148.9 million invested in research, education, and treatment (RET) to prevent gambling harm in Europe—totalling €290 million over the past 5 years.

Safer Gambling Tools:

69% of customers used at least one safer gambling tool, a record 26.7 million users (up 28% year-on-year). Half used tools voluntarily.
Deposit limits remained the most popular tool, used by 65% of customers who adopted tools on their own initiative.

Customers:

38.6 million customer accounts, a 19% increase from the previous year.
75% of customers were male, up from 72% in 2023; 25% were female, down from 28%.
15.9 million customer service interactions, a 10% annual increase. The most common topic was offers/bonuses (18%).

Employment and Diversity:

62,698 total employees, across both land-based and online operations, with 57% male and 43% female staff.

Energy and Environment:

Total energy consumption decreased by 11%, down to 190.2 gigawatt hours (GWh), covering both online and land-based operations.
78% of energy came from renewable sources, up from 64% in 2023.
Greenhouse gas emissions totalled 1.15 million tonnes of CO₂e, with Scope 3 (value chain) emissions accounting for 95% of the total.