SIS Unveils Innovative eSports Proposition at SBC Summit Rio 2024

March 14, 2024 | Exclusive Content

During the SBC Summit Rio 2024, SIS, a global leader in sports betting solutions, showcased its cutting-edge vision for the world of eSports. Digital Gaming News had an exclusive conversation with Óscar Murueta, SIS’s Head for Latin America, who shared insights into the company’s strategy to captivate the Latin American market, particularly in Brazil.

Murueta emphasized that SIS’s approach transcends traditional eSports such as League of Legends or Fortnite, offering a unique focus on FIFA and NBA electronic sports. This differentiation is built upon a comprehensive ecosystem comprising eSports studios, exclusive players for SIS, referees, commentators, and a team of odds experts. With over 150,000 eSports events annually distributed across six streaming channels, SIS ensures a high-quality experience for Latin American bettors.

Quality stands as a cornerstone of SIS’s proposition. The company leverages cutting-edge artificial vision technology to deliver a streaming experience with a latency of less than one second, ensuring bettors can follow events in real time with complete transparency and reliability. Moreover, SIS holds international certifications endorsing the security of its financial transactions and the integrity of sporting events.

Regarding SIS’s expectations in the Latin American market, Murueta highlighted Brazil’s enormous growth potential, a nation fervent about football and witnessing an emerging online gambling market. SIS is committed to expanding its presence in the region and delivering the best products and services tailored to market needs.

The SIS team is enthusiastic about the future in Latin America and looks forward to continued collaboration with strategic partners to drive the eSports and sports betting industry in the region.

Enjoy the full interview at the following link: